Crafting direct mail that captures attention and inspires action is both an art and a science. With digital noise at an all-time high, direct mail stands out for its ability to connect in a personal, tangible way. The USPS’s Irresistible Mail website remains a fantastic resource for fresh ideas, and it’s worth exploring at irresistiblemail.com to stay inspired by the latest trends.
Here are several strategies to make your direct mail truly irresistible.
Read the rest of Summer’s column on Printing Impressions.
